Starting in the spring of 2021, La Passione and Flanders Classics will join forces. As part of the new partnership between the Italian brand and Flanders Classics, an exclusive Ronde van Vlaanderen collection will be launched by La Passione.
"The link between the Flemish classics and our brand lies in the desire to build on the prestige of the races in a modern way," says CEO and founder of La Passione Giuliano Ragazzi, "inspired by the simple and elegant style that has always distinguished our collections. Our intention is to convey certain emotions through our products.Webshop
Original BUFF S.A., manufacturer of neck and head accessories for sport and lifestyle, joins forces with Flanders’ Finest pro race and the brand-new event Flanders Gravel, as a full Tour of Flanders collection will be released. The collection includes an Original Multifunctional Neckwear, a CoolNet UV® Headband and three different caps: a Trucker Cap, a Pack Bike Cap and an Underhelmet; and aims to bring sport and lifestyle closer together.
Sergi Muñoz, Global Sports Marketing Coordinator at Original BUFF®: “Being able to partner with Flanders, is being part of cycling history. We like the authenticity of the event, the engagement of the fans, and the passion and dedication of the riders. We have created a co-branded collection, to connect with all cycling enthusiasts, to help them achieve their goals and challenges, to enjoy the outdoors as much as they can, to LIVE MORE NOW.”Webshop
Flanders Classics and Çois Cycling Legacy, producer of clothing for off the bike, join forces. Together they release an exclusive clothing line linked to the Tour of Flanders. The collection includes T-shirts and sweaters for young and old.Webshop