Tour of Flanders shops

La Passione

Starting in the spring of 2021, La Passione and Flanders Classics will join forces. As part of the new partnership between the Italian brand and Flanders Classics, an exclusive Ronde van Vlaanderen collection will be launched by La Passione.  

"The link between the Flemish classics and our brand lies in the desire to build on the prestige of the races in a modern way," says CEO and founder of La Passione Giuliano Ragazzi, "inspired by the simple and elegant style that has always distinguished our collections. Our intention is to convey certain emotions through our products.



Original BUFF S.A., manufacturer of neck and head accessories for sport and lifestyle, joins forces with Flanders’ Finest pro race and the brand-new event Flanders Gravel, as a full Tour of Flanders collection will be released. The collection includes an Original Multifunctional Neckwear, a CoolNet UV® Headband and three different caps: a Trucker Cap, a Pack Bike Cap and an Underhelmet; and aims to bring sport and lifestyle closer together.

Sergi Muñoz, Global Sports Marketing Coordinator at Original BUFF®: “Being able to partner with Flanders, is being part of cycling history. We like the authenticity of the event, the engagement of the fans, and the passion and dedication of the riders. We have created a co-branded collection, to connect with all cycling enthusiasts, to help them achieve their goals and challenges, to enjoy the outdoors as much as they can, to LIVE MORE NOW.”


Çois Cycling

Flanders Classics and Çois Cycling Legacy, producer of clothing for off the bike, join forces. Together they release an exclusive clothing line linked to the Tour of Flanders. The collection includes T-shirts and sweaters for young and old. 


Tour of Flanders goodies

  • Board game Tour of Flanders
    Why not ride the Tour of Flanders yourself? From home? With friends or family! 
    Get your sporty board game in Fun, Dreamland or Standaard Boekhandel! 
  • De Bidon van de Ronde van Vlaanderen
    Thé book you need to get your son or daughter to raise them with the right mindset, the flandrien(ne)-mindset of course! 
    For sale in e.g. Standaard Boekhandel. 
  • Onze Vlaamse Koersen
    The most interesting stories and best photos of our six classics combined! A must-have for each flandrien and flandrienne! 
    For sale in e.g. Standaard Boekhandel.