Overview

Buff® and Tour of Flanders join forces

4 March 2021

Original BUFF S.A., manufacturer of neck and head accessories for sport and lifestyle, joins forces with Flanders’ Finest pro race and the brand-new event Flanders Gravel, as a full Tour of Flanders collection will be released. The collection includes an Original Multifunctional Neckwear, a CoolNet UV® Headband and three different caps: a Trucker Cap, a Pack Bike Cap and an Underhelmet; and aims to bring sport and lifestyle closer together.

BUFF®, its headquarters located in the Barcelona region, encourages people to live healthy by enjoying nature and practicing outdoor activities. Flanders Classics, the organizer of the Tour of Flanders, has decided to carry out this vision together by means of a partnership with BUFF®. The Tour of Flanders collection specifically brings cycling into focus. BUFF® is delighted to enter into partnership with the "Ronde van Vlaanderen" and to put the biggest Flemish spring classic into the spotlight in the new campaign.

Sergi Muñoz, Global Sports Marketing Coordinator at Original BUFF®:
"Being able to partner with Flanders, is being part of cycling history. We like the authenticity of the event, the engagement of the fans, and the passion and dedication of both the We Ride Flanders participants (ed., this year postponed until 18 September) and the pros. We have created a co-branded collection, to connect with all cycling enthusiasts, to help them achieve their goals and challenges, to enjoy the outdoors as much as they can, to LIVE MORE NOW."

Flanders Classics, the organizer of the Tour of Flanders, is full of enthusiasm as well. "Because of this collaboration with an internationally renowned brand like BUFF®, we can strengthen the Tour of Flanders brand even more", says Tomas Van Den Spiegel, CEO of Flanders Classics. "BUFF® will not merely put focus on the sportive aspect, and therefore gives us the chance to promote the Tour of Flanders more broadly. Thus we are joining forces not only for the pro race but also for the brand new Flanders Gravel event. Lifestyle will be an important pillar in this collaboration."

Cees Kopper, Managing Director at Technolyt, distributor of BUFF® in the Benelux: "The epic Tour of Flanders is the most famous one-day cycling classic in the world. Competing here means everything and winners become legends. We Ride Flanders makes it possible for any cycling enthusiast to create his or her own epic history and to become a legend as well.  BUFF® created the official Ronde van Vlaanderen Neck- and Headwear collection, made from recycled plastic bottles. Technolyt is very proud to team up with Original BUFF S.A. and to let the BUFF® collection become part of the rich "Ronde van Vlaanderen" and "We Ride Flanders" history."

Anyone interested in the unique Tour of Flanders collection, can now visit the BUFF® webshop.

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